💼 Work

Marketing Program Manager

Responsibilities: I work with university partners to create and execute campaigns to engage alumni and raise the profile of the university, primarily via email campaigns through Salesforce.
Wins:
- Consistently beat industry KPI averages with 44% open and 2% click-through rates.
- Brought the team into best practices by redesigning HTML templates and introducing personalization.
- Lead digital and event marketing for 2025 commencement, adding 3,000+ new alumni into our database (double opt-in).

Manager - Community Programs

Responsibilities: Through improvements to our resources and operations, I helped set up our organizers for success with our global community programs.
Wins:
- Created and executed a new automated email campaign to assist busy organizers with tips and reminders.
- Oversaw the completion of 200+ events across the country.
- Onboarded dozens of new organizers into the community via a redesigned platform.

Manager - Customer Success

Responsibilities: I managed all customer-facing efforts for this startup focussed on helping marketers curate content for their different marketing channels.
Wins:
- Redesigned the onboarding system to decrease churn
- Created a semi-automated email support system and knowledge-base website to ncrease user efficacy

Investment Associate

Responsibilities: I worked with the rest of the investment and operations team to research investment opportunities, provide due diligence, and design/execute growth strategies for our portfolio companies.